As donations were being raised by franchisees, teachers, preschoolers, and families, our fun-loving brand mascot “Bubbles the Elephant” took the children on an educational adventure across America, teaching them about different destinations through arts and crafts, interactive videos, colorful maps, and games.
Along the way, characters from our philanthropy curriculum, “Charity Chihuahua” and “Grace the Greyhound,” taught children that it’s not how big or small you are, it’s the size of your heart that matters. The philanthropy curriculum, which was created in partnership with Make-A-Wish Southern Florida, is designed to continuously teach children the value and application of helping others in class, at home, and in their communities.
As an educational childcare franchise serving over 27,000 kids from 6 weeks to 6 years of age across the country, we recognize that making a positive difference in the lives of others is one of the biggest life lessons we can teach children which will impact them far beyond the ABC’s and 123’s.
While philanthropy is a continuous subject taught in all of our centers, the “Bubbles’ Road to Wishes” national fundraising campaign demonstrates the powerful impact franchises have when coming together and leveraging their communities for social good. Not only is giving back good for the communities where we live and work, it’s also good for franchise brands on a multitude of levels, including:
Brand Awareness — This may be one of the obvious benefits of giving back, but it cannot be understated. Not only does your brand boost awareness among current audiences, you can also increase awareness among perspective customers, employees, and franchisees by sharing your philanthropic initiatives through social media, traditional media, and blog articles. By purposefully sharing your philanthropic stories, you can spread awareness and reach wider audiences that increasingly favor businesses that give back.
Community Engagement — Giving back provides an incredible opportunity for franchise businesses to elevate their brand identity, build stronger relationships, and inspire involvement in their local communities. For example, one of our franchisees in Edison, New Jersey, hosted the nationwide kick-off event for “2019 Bubbles’ Road to Wishes” which raised over $1,000 and was attended by the city commissioner, business partners, families, local news media, and, of course, Bubbles.